We’re sitting on the couch about to watch more Only Murders, when Farley, our Lesser Dane, plops down between us. I’m eating a brownie, but Farley has found me far less generous when it comes to sharing food. He places his head on Nancy’s lap and begins the process.
She never actually shares her food, either, since Farley has proven to be allergic to just about all ordinary foods, human and dog (another story). Still, Nancy always seems to bring out the hopeful in him.
Tonight she’s having a Hägên Dåzs Icē Crêäm Bār (Sorry, I may have gone a bit overboard with the diacritics). Farley licks Nancy’s wrist. Then he licks her leg. Then he licks himself. Clearly, the Hägên Dåzs Icē Crêäm Bār has inspired him.
“What is this remarkable creation you’re eating?” he wonders aloud. To some, his utterance may have sounded more like,”SSSchluurp,” but Nancy assures me that I’m wrong. I have always had a tough time with foreign languages.
“Is that some sort of food on a stick?” he continues.
“Yes, Farley. It’s called an ice cream bar.”
“But, but, it’s really not a bar. It’s really food on a stick, right? Right?”
He’s like a dog with a bone once he gets onto an idea.
“Yes, Farley. It’s food on a stick. You’ve seen this before.”
“But, but, this is very interesting to me —” He pauses briefly to slurp in a private area. “You see —” Brief pause for an even more vigorous slurp. “But, but, it’s genius. You see, it combines two of my favorite things: food and sticks.”
“Yes, Farley. It’s clever.”
“But I think this could really catch on in the dog world. You see, dogs really love food…and sticks. If you were to say, put food, let’s say steak, for example, on sticks, I think dogs would really like that. It would be very popular.”
Farley has yet to reconcile himself with the sad truth that he cannot digest steak. Nonetheless, he pushes on. “We could, we could call it, “Food on a stick!” He’s so proud of himself. I hate to deflate him, but I do anyway.
“Farley, ‘Food on a Stick’ is a really lame name for a product. There’s nothing clever or catchy about it.”
“Dogs don’t need clever and catchy,” Farley counters. “We’re more straightforward. Tell us what it is. We’ll decide if we like it. Food, check. Sticks, check. I’ll buy it.”
“What about ‘Steaks and Sticks’?” I suggest. “That’s got a little more flair, dontcha think? What about ‘Fish and Sticks’? Or ‘Brisket and Branches’?”
Farley is not impressed. “First of all, you said steaks. Do you really mean that there might be more than one steak? Don’t mislead your customers. Second of all, don’t you think that’s a bit too specific? I mean, you want a name with a little more flexibility. What if you want to branch out to say…bacon on a stick or pepperoni on a stick or acorns on a stick? (Farley loves a good acorn). ‘Food on a Stick’ allows you to be a bit more nimble. You know, gives you that pivot option.”
I sigh. It’s hard to argue with Farley’s logic or his keen business sense, especially since everything he says sounds like schlurp to me.
So, Food on a Stick it is. Look for it in pet stores near you, or wherever ‘Food in a Bag’ and ‘Food in a Can’ are sold.